Not Ready to Quit Smoking? Switch to Smoke-Free Alternatives
By exploring and learning more about the smoke-free category - from heated tobacco products and vapes to nicotine pouches - an adult user can gather information, make informed decisions about which smoke-free alternative is right for them, and begin their smoke-free journey.
What is IQOS ILUMA?
For a smoke-free heated tobacco experience, it's time to switch to the new IQOS ILUMA - compatible only with new TEREA tobacco sticks.
How are the three IQOS ILUMA series different?
Our newest heated tobacco devices feature a breakthrough induction technology to provide you with the next-level heated tobacco experience.